Building a brand is not an easy process. It takes time and effort, but the results will be worth it. One of the great things about the Internet is that it has really leveled the playing field for small businesses. Now you can compete (and beat) the global corporations without having to spend a lot of money.
The Rise Of Local SEO
Search engine optimization (SEO) is one of the most cost-effective tools in small business marketing arsenal. And the foundation of local SEO is having a good local business listing management system.
Local business listings are just what they sound like. They are directories where local businesses can list their name, address, phone number, and a brief company description. Think of services like Yelp, YP.com, Citysearch, and others.
In 2019 and beyond, if you want to be found by customers you must have an online presence. And the beginning of your online presence starts with getting listed in the most popular business directories.
Here are just a few ways your business will benefit from having a solid local business listing management system.
Most small businesses have a fairly limited marketing budget so it is imperative that those dollars be spent effectively. Local SEO and business directories offer an excellent return on investment (ROI) for local businesses.
In fact, most business directories will allow you to list your business for free. This does two things. First, you get your business information in front of people who are already looking for your type of business, and second, it gives your website some high-quality links.
A recent study done by Moz found that backlinks count for 27.94% of a site’s ranking factors. So you can see why having links from these trusted directories is such a big deal.
Getting listed in the right business directories will give you increased visibility. It can also give you an advantage over your competition. If they are not listed in the same directories as you, it will be to your advantage.
There are a number of general business directories where you can get listed. At Soliz SEO we get our clients listed in 75 of the top directories available.
One thing you must make sure is to use the same business name, address, and phone number (NAP) across all directories. Even small differences can cause problems. Something as simple as using “East” and “E” in your street address can be a problem. Be sure to use your legal business name, address and phone number in all your business listings.
As more consumers turn to the Internet to do research before making a purchase, it is imperative that your business has a strong online presence.
Improves Organic SEO
As stated earlier, backlinks account for a good portion of your search rankings so it makes sense to have some from trusted business directories. Having consistent and accurate business listings across the Internet is one of the easiest ways to help your organic rankings.
As an added bonus, many consumers will search their favorite business directory first when they are looking to make a purchase. So you want to be in a lot of different directories. Being in a number of different directories also proves to the search engines that you are a legitimate business.
Don’t Have Time To Manage Local Business Listings?
Setting up and maintaining a local business listing management system takes a lot of time and effort. But you don’t have to worry. We can do that for you.
Soliz SEO offers an affordable local business listing management service for all of our clients. All we need form you is your NAP and, a brief business description (we can write that for you) and a few photos and we will do the rest. Contact us today and we can get started.