One of the great things about online marketing is that it is constantly changing. Online marketing trends come and go. Therefore, it is every business owner’s responsibility to be aware of the changes that are happening around them. What was working for you last year will probably not get the job done this year. And forget about next year.
If you want to succeed in business today you need to build an emotional connection with your prospects and current customers. If you don’t they will find a business who will. Don’t lose business that you don’t have to.
There are three online marketing trends that you must adopt if you want to succeed in business in 2018.
Having a large mailing list is a great start but it is no longer a guarantee of success. Some other business will always have a larger list. They will close more sales. Now you have list envy. That is not a good place to be.
The things that resonate with consumers today are intimacy and relevancy. You need to build that emotional connection like your business depends on it. Because it does. And that means getting valuable content in front of them at just the right time during their buyer journey.
In order to create the right content, you need to have detailed buyer personas in place. And you are going to need more than one. Use these profiles to guide you in creating the perfect piece of content and then get it in front of them at just the right time.
Create content that speaks to your customer on an emotional level and you will have more qualified leads than you can shake a stick at.
Gary Vaynerchuk loves to talk about how he day trades attention. And that is true. Everyone is vying for your customer’s attention and what are you going to do about it?
How are you going to stand out from your competition? The most effective way is to produce valuable, relevant content that your readers are thirsting for. Have your sales funnel mapped out beforehand and know where each prospect is in regards to that funnel.
If you do that you will always know what step you want your prospect to take next. There will never be any doubt. After downloading a free ebook you may want them to request a product spec sheet or attend a webinar. Whatever you want them to do next, have a piece of content in place that will drive them in that direction.
Producing good content is hard. And time-consuming. There is no denying that. But to be successful, you must be active of different distribution platforms. Putting all your time and money into Facebook Ads or Instagram posts is a losing game. Get your message published where your best prospects are. And here is a pro tip, they will not all be on the same platform.
Repurposing best performing content is a simple and effective way to get your marketing message in front of qualified prospects.
Repurposing content is not as difficult as it sounds. One blog post can easily be turned into an infographic to share on Instagram, or a video to share on YouTube.
By embracing these online marketing trends you will be well on your way to generating quality leads for your business and getting a leg up on your competition.